Earl IRL is private styling studio and store owned by Laurel Pantin. Walk-ins are welcome during open hours (posted weekly to our Instagram), and appointments are available and encouraged for clients who want a dedicated shopping experience and styling time with Laurel.
Clients who book an appointment with Laurel receive recommendations tailored to their lifestyle and event needs, guidance on shopping in complete outfits, styling advice, and suggestions for new pieces to incorporate into their existing wardrobes. Clients may also book an appointment to shop with a store associate on hand to assist.
Appointments are one to two hours and available for individuals or groups of up to three. A deposit is required at booking and is applied to the final clothing bill. Appointments canceled less than 24 hours in advance forfeit the deposit.
Our brand matrix includes Zankov, Ashish, Kallmeyer, Rohe, Arma, Herbert Levine, Connor Ives, Kartik Research and others, along with hand selected designer resale and vintage from Phoebe Philo-era Céline, Dries van Noten, Prada, Lanvin, and more.
We are located at 427 N Canon Drive, Suite 209 in Beverly Hills, CA.
ABOUT LAUREL
Laurel Pantin is a former magazine editor (previously the style director at InStyle, as well as a fashion editor at titles like Glamour, Lucky, and Teen Vogue), and former fashion director at ByGeorge, the legendary luxury specialty store in Austin, TX. She currently writes the popular Earl Earl newsletter on Substack, where she shares her idiosyncratic styling advice, and singular knack for putting together outfits that are elevated but have a sense of humor.
Laurel also has a business in private styling, working with clients across the U.S. to develop their own sense of style, and edit their wardrobe. Her specialty is working with women who are 40+, and who aim to look current but not trendy.
Having paid her dues in traditional media, with over ten years of experience in publishing, Laurel now lives in West L.A. and has two young children. She believes dressing should be a joy and delight and that the absolute last thing holding you back should be your wardrobe.
You can follow her on Instagram here, and subscribe to her newsletter, here.
